Spooky, creepy, and ghoulish fun is around the corner. Halloween is one of the busiest times of the year for retailers and one of the busiest for customers. But unlike most holidays, Halloween purchases are made impulsively.
Very few people go to the store with the specific intention of buying seasonal decorations or spooky sweets. Most often, they are drawn in by the items on the counter. This is why counter displays are so important, as they are the last chance to hook the customer.
The counter display tricks for Halloween that we discussed in this blog post will help you.
Useful Counter Display Tricks for Halloween
1. Lean Into the Psychology of Color, But Don't Overdo It
While orange and black seem like obvious Halloween colors, you might want to add a pop of color to your counter display Halloween boxes. Deep purple, acid green, or even blood red will make your display one of the first ones the customer's eyes will lock on to because it deviates from the norm just enough to catch their eye.
It only takes half a second for the consumer to decide if they are going to spend another second looking at your window display or moving on to the next storefront. In order to stop them from walking away, your Halloween display has to stand out from the other Halloween displays around it.
2. Keep the Display Height at Eye Level for Impulse Buys
It may seem obvious, but it gets overlooked all the time. Counter displays should aim to have products in them somewhere around eye and chest height for an average adult. Anything much lower than that gets ignored completely by most people, especially at a checkout counter.
Brands that sell smaller Halloween items like mini packs of candy or novelty buttons stand to benefit the most from this particular advice, as they tend to be the things that get added as an afterthought while waiting in line. A display that requires looking down or digging through bins to see is a display that will not get used to its fullest potential.
3. Use Tiered or Stepped Shelving Instead of Flat Layouts
A flat table loaded with Halloween merchandise resembles inventory. A tiered display looks like a proper visual exhibit. Using stepped shelving or even supporting boxes placed under the back rows allows the creation of visual depth and helps turn a limited selection of products into appearances of a rich and well-thought-out assortment.
This technique works particularly well with counter displays that feature mixed packs or different SKUs of a single product. Customers can examine everything at the same time instead of going through a pile of merchandise, which results in a certain movement of their eyes.
4. Add a Sensory Element Where Possible
Hearing isn't the only sense that stimulates buying. Depending on the format, brands that include some kind of texture, sound, or even smell in their Halloween exhibits experience greater engagement.
For instance, the use of crunching “spiderweb” material draped over the exhibit fence, a sound chip that operates with motion, and custom Halloween packaging that has an embossed texture encourage people to touch the product. It doesn’t need to be especially sophisticated or costly.
5. Make the Packaging Itself Part of the Display
Numerous brands consider counter display and product packaging as two independent design issues. Nevertheless, this creates problems for them. If packaging design employs the visuals of the display system, the entire installation would look like a single cohesive unit rather than simply a display filled with random boxes.
This is the reason why good packaging for Halloween would cost more money. For example, it is obvious that an ordinary box on a themed display would not work. As opposed to that, a box designed specifically for that display would look very good, even if the product itself is very cheap.
6. Refresh the Display Weekly, Not Just Once for the Season
The majority of brands begin to display their Halloween marketing material during the first couple of weeks in October and tend to leave it alone until it is time to take it down. While regular customers do get accustomed to seeing unchanging displays, they will eventually stop noticing them altogether.
An occasional tweak is moving the products or displaying a new featured item or a “limited stock” sticker, is enough to bring back the focus of a passive customer.
Ending Thoughts!
Keep these counter display tricks for Halloween in mind. No one of these strategies work on their own. A good tiered layout with the wrong packaging looks disjointed. A good color scheme on display that no one can see at eye level becomes irrelevant.
The brands that win the game of counter displays on Halloween view display, packaging, and placement as one unified whole instead of three separate elements. For brands looking for custom Halloween packaging and display units, the earlier they incorporate it into their designs, the better.
Packaging that is designed with the display taken into consideration- the right size, the right finish, and the right visual continuity- is always better than packaging that is designed separately and forced to fit the display.
At Custom Boxes Inc, we manufacture and design counter display boxes, and we will customize them with a Halloween touch.
